What’s in a business name? Here is our story…

Why Daydream Creative?

I have always been a creative person, a BIG DREAMER. In my mind there was never a need for a ‘Plan B’, because ‘Plan A’ was always going to work out!

Thinking positive and having big dreams are things I am proud of, why not – right?

I have always been fascinated with daydreaming and often found myself drifting off to another place in my mind.

So when I was coming up with my business name I decided to read more into daydreaming and I was fascinated!

Daydreaming, according to Merriam-Webster, is “a pleasant visionary usually wishful creation of the imagination,” and by that definition, it is proving to be like a mini-vacation that carries with it more than just a handful of scientifically proven benefits!

Here is what I found…

YOU ARE MORE CREATIVE WHEN YOU DAYDREAM
Many people credit daydreaming with their best ideas.
This is because when you daydream, your mind travels through different parts of your brain and collects bits of information that it may then be able to connect! These connections often end up being the beginnings of new and creative ideas!

YOU BECOME MORE EMPATHETIC AND UNDERSTANDING
Your ability to imagine someone else’s perspective is increased.
A person spends up to half of their waking hours daydreaming. If we could practice spending just a portion of that time to contemplate what someone else might be thinking or feeling, it could change your interactions and create great opportunities for improved communication and connections.

IMPROVED MEMORY AND HEALTH
Working memory is your brain’s ability to store and then recall information in the face of distractions.
Research shows a correlation between high levels of this particular kind of memory and daydreaming! Research has also proven that daydreaming is kind of like a low-level self hypnosis. In doing so, you may find that you experience lower levels of stress, translating to a physiologically healthier you.

INCREASED PRODUCTIVITY AND ACHIEVING GOALS SOONER
This correlation is probably the most proven!
A study showed ‘improved performance’ with daydreaming, finding that daydreaming has a positive, simultaneous effect on task performance.

Between being more creative, improving your working memory, increasing performance, and lowering stress levels, it is easy to see how you can have an easier time achieving your goals with the help of daydreams.

When you let yourself slip off to la-la land, your brain’s problem solving network is actually more active than when you are focused on routine tasks. So set your goals, make plans to achieve them, and let your brain help you when you run into obstacles!

DAYDREAMING MAKES YOU HAPPIER
With all of the benefits of daydreaming, it’s little surprise that you can find yourself happier by letting yourself indulge in a little mental play.

Another reason for this correlation is that hope and anticipation are both strongly related to joy and tend to be byproducts of mind wandering.

As a designer I strive to be creative, productive, understanding to my clients needs and able to solve their problems through clever design.

It would appear that my love for daydreaming helps me achieve these things in business and within my life.

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