Content within your website and social media serves a greater purpose than to just inform.
You need to develop a style of writing that speaks directly to your target audience. Think about the words, language and the way you are writing, are you being formal, informative, recording facts, being comical or conversational. If writing is not your strength, we recommend engaging a copy writer (www.wordstyler.com.au). But, you need to make sure the information is still communicated in your voice and relates back to your brand.
Your information needs to be broken down into digestible segments, so the user can easily find and read the information that is relevant and important to them.
You need to think about your slap lines, the first sentence that acts as a hook to get your viewer in. Ask a question, touch on a pain point or even be comical, but make sure whatever way you approach it, it must speak to YOUR audience. They need to be able to instantly connect and then digest the remainder of the information.
Content comes in many forms, not just text!
People are so time poor and don’t have time to read chunks of copy. If you can make a 60 second video or infographic that explains your products or services, this is a great way to communicate these messages! We also encourage you to include quotes from reputable people in your field or industry and team them with a brand aligned visual or photograph.
When creating content for social media, plan it out, tell a story, be visual and informative. Having a social media strategy that shares your blog posts, website content and video creation will be more successful in showcasing your brand and building trust with your audience.
“Visual content, more creative storytelling, and interactive content contribute to experiences that inform and create an emotional connection with buyers. Brands are still creating more content, but it’s held to a higher standard by customers”. – Lee Odden
At a basic level here are the crucial pages all business should include in their website at a minimum: Homepage, about/meet our team, services/products, faq’s, blog and contact us with 300-700 words per page/post. Don’t forget to link through to all social media pages!
However you communicate, you need to ensure that you are giving value, communicating a message and have a target audience or outcome.