A blog or news section of your website is a fantastic way to keep your audience engaged and up to date with your business. It gives them a reason to keep coming back!
While a blog is a great way to communicate with your audience regularly, you need to make sure you are producing good quality content. Write on topics you are informed on and are directly related to your business and services.
By creating fresh, informative and intelligent content that directly relates to your industry, you are building trust and increased credibility.
Updating your blog regularly, 2-3 times a week is also fantastic for organic seo. Communicate in the terminology your users would understand and that would resonate with them. If they like your content they will come back!
“The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging.” – Ryan Holiday
Make it visual! To compliment your written content it is beneficial to include images and diagrams to accompany and support your post. The design of your blog page and the ability to easily sort through and categories is also really important and crucial to a successful blog!