The design of your website is very important as the first impression will determine if or how the user wants to interact with your business.
A clear, visually pleasing and intuitive design will lengthen that first glance, retain the user’s attention and influence their decision on whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer, or force that person to click away.
The visuals, photography, wording and strong brand elements will make the website site more memorable.
You want to stand out, with a professionally designed custom website designed to showcase you and appeal directly to your target market. If your website is old, dated or not current, this will directly relate to people’s perception of your products and services and negatively impact them taking action.
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Navigation is super important when designing a kickass website.
The navigation needs to be clear, easy to find and move the user around the website in a way that guides them through all sections of your website in an intuitive way. Create engaging visual buttons to your main products, services or blog area. Include a sitemap type navigation area in the footer as a quick reference for the user to find the information they need fast! There is nothing more frustrating than not being able to find contact details on a website, have them visible, accessible and even displayed in the header and footer! You want more client’s right?
Your website needs to be responsive on all screen sizes.
With the significant increase in mobile phone use, your website needs to be easy to use and visually appealing on all mobile devices. If your website is not responsive you will frustrate your potential clients and they may choose one of your competitors to do business with if their website is easier to use and fins the information they are looking for. Having a responsive website also makes Google happy!