Most things we do in business today is digital – email, meetings and even networking. BUT, the business card is one thing that I believe digital will never fully replace.
Here are 5 reasons why you need an awesome business card and why you should have a handful on you at all times!
Swapping contact details digitally is impersonal.
Networking is about making genuine connections, and while sending contact details digitally on the spot is convenient it won’t create any kind of significant memory of the encounter. Engaging in eye contact and actual conversation is how real relationships begin. It is also a good idea to include a picture of yourself on your card!
Great direct marketing tools.
Email marketing, SEO and social media advertising all do a good job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. Arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection.
The first impression of your brand.
A memorable business card does a lot more than just pass on an email address or phone number, it can be a fantastic first impression. If your goal is to make a memorable first impression, you need a unique, professional and good quality business card. A unique business card will actually fuel the conversation with a potential client.
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Creative business cards get shared – the gift that keeps on giving!
If you hand over a creative business card that makes a great impression, that person is likely to show it to other people – putting you and your brand in front of additional prospects. We love receiving a beautifully designed card on great quality stock that you want to touch and is too good to simply throw away!
Business cards show preparation and professionalism.
If you met two people and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
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Let us know if you need an amazing business card designed to showcase your brand and services.