OUR TOP 10 REASONS BUSINESS BLOGGING IS BETTER THAN FACEBOOK
This blog and infographic compare business blogging with Facebook and builds a case as to why blogging is the better marketing strategy.
I’m a Facebook fan, but if you’re not blogging, you’re missing out on some important business benefits! In addition trying to build your own brand on someone else’s territory is always risky.
Going by my own experience, here are 10 reasons why business blogging is better than Facebook:
10. STABILITY
No frustrating changes to deal with! Facebook changes constantly and they can drive you crazy!
Your blog is self hosted, stable and consistent.
9. BETTER RESULTS
Facebook marketing is risky and uncertain, but when done right your blog ALWAYS pays off.
8. SEO
Your blog will organically improve your SEO through key word optimization and inbound links.
Facebook doesn’t contribute to your Google search ranking!
7. LONG LASTING
Your blog articles will continue to be found in searches for months/years.
Facebook updates only last a few days, at most.
6. ACCESS TO NEWS FEED
Facebook decides who sees your updates, but on your blog ANYONE can see your content.
5. PERSONAL ONLINE HUB
A blog is where you can express yourself, share thoughts and information to build leadership and brand authority.
Facebook only helps you distribute/promote your content.
4. VALUE, VALUE, VALUE
Facebook fans only ‘like’ your page if they think you might have something of value to offer.
But on your blog you can give more value through offering tips, advice and sharing more personal insight into your business.
3. INCREASED CLICKS
An interesting link on your blog will most likely be clicked, while a link posted on your Facebook page is easily ignored.
2. MORE REACH
Your blog is capable of reaching multiple audiences including RSS, email, site visitors, and ALL social networks.
On Facebook you are lucky if you even reach the people who ‘like’ your page.
1. CONTROL
You can design your blog to look and work how YOU WANT! NOT what Mark Zuckerberg wants!!
Click on the image to view infographic!
Why not have the best of both worlds? Write your blogs and share them on your Facebook page – double the audience!
