Rebranding your business might seem a little scary, but the positive outcomes of a successful rebrand can be significant.
We recently worked on a rebrand for Pure Beauty by Tara, a Sydney based beautician. The owner felt like it was time for a refresh of the brand colours and overall look and feel to reflect their growing services and modern salon.
We are very proud of the final brand design and feel like it represents the business and aligns with the owners values of being professional, modern, friendly within a relaxing and calming environment. This has been created by the use of a soft mushroom pink colour palette, refined typography and the inclusion of a circular design.
After working with the client on a brief and developing the desired colour palette, we designed a range of concepts and worked with the clients chosen concept to revise and refine until we were very happy with the final branding.
The salon now has fresh, modern branding that will not only engage their current clients, but will be eye catching to new clients and convey a relaxed and calm feeling.
For this project we also created line drawings to compliment the branding and to be used as an extension of the brand on print and online media. We developed a variety of logo versions to suit different purposes aswell.
There is heaps to think about with a rebrand, we also designed stationary, price menus, signage and artwork all consistently showcasing the new branding.