Daydream Creative was approached by Clare from Crystalised Accounts to re brand her business and assist with her website revamp.
We met with Clare to get to know her and her business services. We discussed her current branding and what she liked about it, what it was missing and needed to be improved.
Clare explained her typical clients, the types of business she attracts and who her ideal clients would be.
We researched other accountants and bookkeepers that were offering the same services and also some competitors to get an idea of the market.
Most accounting logos are blue. They are mainly typographic with a simple geometric graphic icon at best. Nothing fancy happening here…
We had a chance to design a creative, unique logo that reflected Clare, her business, her personality and the way she conducts herself in business.
We were now armed with knowing our client’s personality and passion for her business. We were ready to start designing her new branding.
We explored different typefaces and colours as part of the logo development process. The client was leaning towards the use of purples or black for the typography.
After developing a range of different money tree icons based on Clare’s feedback, we revised the logo until she was really happy and loved her new brand!
The final logo uses a modern serif typeface in black to represent strength. The main icon is a whimsical money tree with numbers and symbols. The colors and placement of the elements creates a beautiful flowing logo that is instantly calming and uplifting.
We successfully created a whimsical, calming yet strong brand for Crystalised Accounts. The logo is aimed at her target market and will attract the clients Clare wants to work with.
“A whimsical person or idea is unusual, playful, and unpredictable, rather than serious and practical.”
The main logo is square in proportions but we also developed a more horizontal version to be used on her website for better readability and recognition.
Clare was really happy with her new brand and has already started promoting it on her website and social media.