We designed custom branding, logo and business cards for Sarah from Early Education Leadership… with a difference.
Sarah contacted us as she was revamping her website and realised that her entire brand needed an overhaul!
We had a phone meeting with Sarah to discuss her business, services and clients in depth to give us an understanding of the brand we were creating.
Sarah wanted to use a spiral image as part of the logo concept. As she wanted to use different coloured sections of the spiral to represent different services throughout her advertising.
We discussed colours with Sarah and she wanted the colours to be vibrant as many of her competitors had quite corporate, navy blue logos and she wanted to stand out! She liked yellows, oranges and blues.
We developed three different logo concepts based on the brief we developed from our meeting with Sarah.
Sarah instantly connected with our first concept that used circles to create movement in a spiral type graphic.
We had used clean typography to balance the detailed brand spiral icon and bright colours.
We then worked on a business card design and using the logo and spiral in a variety of ways that was consistent to the new branding we had created for Early Education leadership…with a difference.
We had very positive feedback from Sarah in regards to our connection with the brief, communication and efficient project management.